About the Store…

The store

“Marrakech is one of the world’s best shopping cities—thanks to the souks, silks, linens, leather, embroidery, and artisanal crafts. 

Stylish travelers already know to make a beeline for Aya’s, the boutique where Sarah Jessica Parker bought gifts for dozens of friends when she was in Marrakesh.

Located in the middle of the jewish area “Le mellah” between Palais Bahia and Palais Badii you will find “Ayas”. Since 2004 Ayas Marrakech is the place to be for everything handmade from kaftans to tunics, capes, djellabas and the likes.

The heart of this store is Nawal El Hriti, the designer and owner of the store which she named after her daughter.

 

How to get there

On “Place des ferblantiers” face the restaurant “La Tanjia” walk towards it and turn in to the corridor on your right. You will find the boutique on your left side.
 

The experience

Walk in to the store and set foot in an oasis of tranquility. Nawal is there to help you find the perfect piece.

Can’t find what you are looking for? Ayas specializes in unique made to order pieces. Choose the color, fabric and design you like and come up with your own one of a piece design. 

 

 

The store

“Marrakech is one of the world’s best shopping cities—thanks to the souks, silks, linens, leather, embroidery, and artisanal crafts. 

Stylish travelers already know to make a beeline for Aya’s, the boutique where Sarah Jessica Parker bought gifts for dozens of friends when she was in Marrakesh.

Located in the middle of the jewish area “Le mellah” between Palais Bahia and Palais Badii you will find “Ayas”. Since 2004 Ayas Marrakech is the place to be for everything handmade from kaftans to tunics, capes, djellabas and the likes.

The heart of this store is Nawal El Hriti, the designer and owner of the store. 

 

How to get there

On “Place des ferblantiers” face the restaurant “La Tanjia” walk towards it and turn in to the corridor on your right. You will find the boutique on your left side.
 

The experience

 

 

The What:

Create your own kaftan, robe, tunic, cape, coat, or whatever Moroccan garment appeals. First, meet Nawal at her boutique to brainstorm ideas and take measurements. Then go with her to the souk to shop for the fabrics and other materials to make the garment. Then it’s back to her studio for a custom fitting and a home-cooked lunch of Moroccan mezzes, tagines, and sweets. A couple of days later, your new outfit is delivered to your hotel in time for your flight home.